Meta AI , the company ChatGPT-like AI chatbot now resides in Instagram’s DM tab. Here’s how to use it. Meta, formerly known as Facebook, has been steadily advancing the integration of artificial intelligence across its suite of applications. One of the most significant implementations of this technology is within Instagram, the popular photo and video sharing platform. Meta AI on Instagram is reshaping the user experience by introducing a host of new features and tools designed to enhance usability, improve content discovery, and streamline user interactions.
A few months ago, Meta began integrating Facebook Messenger, Instagram, and WhatsApp in India with Meta AI, its AI-powered chatbot that mimics ChatGPT. According to the company, Llama 2 powers the new text-based experiences, whereas Llama 3 is used for image generation.
Similar to WhatsApp, all it takes to use Meta AI on Instagram is to swipe right from the home screen and select the top search bar located in the direct message portion of the app. You have two options when you launch Meta AI: you can touch on pre-written prompts or ask the chatbot any question you want. The chatbot will show up under your Messages as the conversation starts.
What can Meta AI do on Instagram?
Meta AI , powered by a combination of Llama 2 and Llama 3 large language models, can assist you with a variety of tasks, including making your own stickers, assisting with the drafting of captions, writing messages, producing images, organizing travel, summarizing lengthy text passages, and even providing you with the most recent news headlines.
However, Meta AI is not always reliable and prone to hallucinations, just like AI chatbots like ChatGPT, Gemini, and AI-powered search engines like Perplexity. Furthermore, although you can edit the images produced by Meta AI—which are comparable to those produced by Microsoft Designer with DALL-E support—the final product might not always look like what you had in mind.
Owing to privacy concerns, it looks like Meta hasn’t given its AI chatbot access to personal conversations, but you can use Meta AI to rephrase, shorten, lengthen or make your personal message funnier or more supportive or add emojis to it. If you want to use Meta AI when talking to someone, tap on the pencil like button on the left side of the text bar to modify your written text. Meta AI has also revolutionized the way users create and share content on Instagram. The platform now boasts a range of AI-powered filters and effects that can transform photos and videos in innovative ways.
Like ChatGPT, Copilot and Gemini, Meta AI on Instagram can also come in handy to plan trips, get recipes for dishes you come across, but it cannot analyse files like these popular chatbots.
For businesses and influencers on Instagram, Meta AI offers tools to streamline customer interactions. AI-powered chatbots can handle common inquiries, provide product information, and even assist with transactions. This automation not only saves time but also enhances the customer experience by providing prompt and accurate responses.
Instead of being a full fledged chatbot that can do it all, it looks like the company wants to make Meta AI more practical by letting users get the information they want without having to leave the app.
In conclusion, Meta AI is transforming Instagram into a more intuitive, engaging, and secure platform. By enhancing content discovery, automating moderation, improving accessibility, and providing innovative creation tools, Meta AI is redefining how users interact with the app. As AI technology continues to evolve, we can expect even more exciting developments on Instagram, making the user experience better than ever.
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